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Showing posts from November 22, 2009

Black Friday ?

Several years ago, some Madison Avenue whizzbangs came up with the label "Black Friday" to give a special angle to the (hopefully) biggest shopping day of the year that follows Thanksgiving. In my naivete, I didn't understand why anyone would label any day "Black Friday." Research revealed that it was in reference to the retail market finally operating 'in the black' economically instead of operating 'in the red' after years of poor shopping sales.

Okay, from the old-fashioned bookkeeping concept, I get it. Retail stores want to operate profitably, 'in the black' and hold great hopes for a fiscally frisky Friday. But Black Friday? It sounds so gloomy. Oh, wait, it can now have a double meaning--with so many of the department stores opening earlier and earlier each year, it is pitch black outside when you are expected to show up and get the best sales at 4:00 a.m. in the morning!

Oh pahleez.
As if it weren't enough that we must now e…